This “dogumentary” shows Jody’s emotional story and special bond with his dog, Levi, as they help each other recuperate after being physically injured.
Tribal Worldwide created this piece which is one of two “dogumentaries” for client IAMS dog food focusing on the relationship between a dog and its owner.
Matthew Michaud of Big Nest Creative directed the pair of docushorts, the first pieces of content that IAMS has created purely for digital use on Facebook, YouTube, Instagram and Twitter.
Client MARS/IAMS Agency Tribal Worldwide Kinney Edwards, executive creative director; Adrian Dickerson, sr. copywriter; Erik Donham, copywriter; Miranda Ossolinski, producer. Production Big Nest Creative Matthew Michaud, director; Noah Goldsmith, exec producer; Peter Keenan, line producer; Kelly Jeffrey, DP. Editorial Fluid Heather Danosky, editor; Dan Nasser, assistant editor; Laura Relovsky, exec producer; Michelle Sidenfrau, sr. producer. Audio Mr. Bronx Audio
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read More
