CP+B Miami just launched the first TV commercial for home security device Canary. Titled “While You Were Out,” the spot explores the irrational places our minds go when we’re away from home. Will someone break in? Is the pet okay? Is the babysitter paying attention? Canary keeps us connected so that we know what’s going on at the home front at all times.
Produced by Gifted Youth, the spot was directed by Peter Atencio who won an Emmy for Key & Peele and directed the feature film Keanu this year.
Credits
Client Canary Connect Agency CP+B Miami Jay Gelardi, executive creative director; Graham McCann, creative director; Andrea Novo, designer; Ethel Jones, project manager; Kate Hildebrandt, VP/director of video production; Sam Alonso, director, strategy; Katie Perez, content supervisor. Production Gifted Youth, Los Angeles Peter Atencio, director; Dal Wolf, managing partner/EP; Anthony Ficalora, EP of production; Michele Robb, producer; Jas Shelton, DP. Editorial Arcade Edit, Santa Monica, Calif. Sean Lagrange, editor; Crissy DeSimone, exec producer; Alexa Atkin, producer. Music Beacon Street Studios, Venice, Calif. John Nau, Andrew Feltenstein, composers; Leslie DiLullo, exec producer. Sound Design/Audio Post Lime Studios, Santa Monica Rohan Young, sound designer; Mark Meyuhas, mixer; Susie Boyajan, exec producer, mix and sound design. Postproduction Company 3, Santa Monica Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer. VFX Method Studios, Santa Monica Michael Kennedy, VFX supervisor; Robert Owens, sr. exec producer; Cara Lehr, producer; Kelly Bumbarger, lead compositor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
