GTB, the WPP global agency for Ford, has created a 360 campaign to launch the new Ford Edge across European markets. The Ford of Europe campaign is spearheaded by an eight-minute short film directed by Jake Scott of RSA Films and starring Danish actor Mads Mikkelsen as an enigmatic stranger known as Le Fantôme. The story centers on a couple who enter a witness protection program after their testimony convicts a crime kingpin.
Mikkelsen’s character is then sent to find the couple, before the striking nature of the new Ford Edge inadvertently reveals their true identity–and changes the nature of Mikkelsen’s mission. Titled Le Fantôme, the film was written by GTB’s creative heads Julian Watt and Bryn Attewell, and shot in Croatia.
“This, for me, was always really a love story, between a human and a car. As unlikely as that may seem, then consider the pairing of Le Fantôme and the Ford Edge. Bizarre perhaps, but unquestionably memorable,” said director Scott.
Credits
Client Ford of Europe/Ford Edge Matthew Van Dyke, VP, marketing, Ford of Europe; Anthony Ireson, marketing communications director, Ford of Europe; Lyn West, brand content manager, Ford of Europe; Chris Rushton, SUV brand content manager, Ford of Europe. Agency GTB Julian Watt, chief creative officer; Bryn Attewell, executive creative director; Peter Hvid, creative director; Romila Sanassy, producer; Melanie Elliot, director, integrated planning. Production RSA Films Jake Scott, director; Cindy Burnay, exec producer; Mark Patton, DP; Joseph Bennett, production designer. Editorial Final Cut Joe Guest, editor. Cast Mads Mikkelsen, Barbara Steele, Karin Perathoner, James Brown, Jon Campling, Zarko Radic
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
