This latest spot for SSE Southern Electric–introducing its boiler rescue service for customers–features a CGI orangutan named Maya who’s accompanied by the latest addition to her family, Pixel.
Conceived by a creative team at adam&eveDDB in London, this ad titled “Neon House–Boiler Rescue” was directed by the Conkerco duo from production house Academy, with visual effects from The Mill, London
CreditsClient SSE Agency adam&eveDDB Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; James Gillham, creative director/art director; Graham Cappi, creative director/copywriter; Georgina Dickinson, Pamie Wikstrom, producers; Hugh De Winton, planner. Media Agency OMD UK Production Company Academy Conkerco (Ben White & Chris Rule) directors; Ben Magahy, DP. Editorial The Assembly Rooms Nik Hindson, editor. Postproduction The Mill Neil Davies, post executive creative director Kirsty Radcliffe, post producer; Robert Holmes, VFX supervisor; Gianluca Di Marco, VFX supervisor/2D artist; Matthew Ruller, VFX supervisor/3D artist. Andre Bittencourt, Stefan Susemihl, Ben Turner, Siro Valente, Ed Poulson, 2D artists; Sam Driscoll, David Hempstead, Yoann Gouraud, Pete Agg, Sergio Xisto, Clement Granjon, James Rumball, Michael Hunault, Tony Atherton, Gareth Bell, Anthony Northman, Joshua Barlow, 3D artists; Sauce Vilas, Daniel Kmet, Luca Cantani, Oscar Carambano, Ashley Reemul, animation; Mick Vincent, colorist; Thomas Mangham, Brendan Buckingham, color assist. Music Nat King Cole “When I Fall In Love”
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More