In this short film–which is part of the Pedigree global Feed The Good campaign and video series–we are introduced to Liz Oleska who one morning saw her son off to school, not knowing it would be the last time she would see his face. The single mom’s eyesight deteriorated later that day and she almost gave up hope–until a dog named Brice entered her life, turning everything from dark to light.
Titled Dark to Light, this short–in support of Blindness Awareness Month this October–was also created in a second format that uses descriptive video services (DVS) to voice over the visuals displayed on the screen, ensuring the visually impaired can experience the film as well.
A creative team at BBDO NY conceived of the video which was directed by Nathan Caswell and Jeremiah Zagar via production house Public Record.
CreditsClient Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, executive creative directors; Banks Noel, Greg Gerstner, creative directors; Eduardo Petersen, associate creative director; Steven Schroth, sr. copywriter; Regina Iannuzzi, executive producer; Katie Schad, producer; Rani Vaz, head of music production. Production Public Record Nathan Caswell, Jeremiah Zagar, directors; Jeremy Yaches, exec producer; Jason Goldman, producer; Julian King, DP. Editorial Nomad Editorial Jai Shukla, editor; James Lee, cutting assistant. Postproduction The Mill Fergus McCall, colorist. Music/Sound stimmung Audio Post Sound Lounge Tom Jucarone, mixer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More