Workers in an office meeting room talk about how FedEx has simplified their e-commerce endeavors–so much so that they can turn their attention to addressing what has become a “passive aggressive” workplace environment.
Yet as they address the problem, they make toxic-tinged passive aggressive comments to one another, eventually concluding that they don’t have a negative working environment.
Jim Jenkins of O Positive directed this offbeat comedy spot, titled “Passive Aggressive,” for FedEx conceived by a creative team at BBDO New York.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Sanget Pillai, group planning director. Production O Positive Jim Jenkins; Roberto Schaefer, DP; Marc Grill, exec producer. Editorial Mackcut Ian Mackenzie, editor; Mike Leuis, assistant editor. Audio Post Sound Lounge Tom Jucarone, mixer. Post/VFX Method Studios Post Company 3 Tim Masick, colorist
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
