Using the hashtag #endtheawkward, this campaign addresses, and aims to end, awkwardness when encountering disabled colleagues in the workplace. Created by agency George & Dragon for disability charity Scope UK, the spot was directed by Jim Gilchrist of production house Outsider.
This PSA takes us into an office where employees literally hide when they see a “disabled” visitor/job applicant. Turns out what they instead should do is H.I.D.E which is an abbreviation for say “Hi,” “Introduce yourself,” “Don’t panic” and “End the awkward.”
The message is based on research which finds that some 34% of Brits avoid disabled people, and that nearly 38% of disabled people say they hid their impairment as they react to poor attitudes/awkwardness.
Nick Hurrell, managing partner, George & Dragon, said, ‘Scope is a progressive charity with a talented team dedicated to ensuring that disabled people have the same opportunities as everyone else. If our campaign goes a little way towards achieving that ambition, then we will be delighted to have helped.’
CreditsClient Scope UK Agency George & Dragon Ravi Beeharry, Andy Mancuso, creative directors; Andy Mancuso, Harriet Wiltshire, Zach Speight, creatives; Gemma Hall, TV producer. Production Outsider Jim Gilchrist, director; Simon Elborne, producer; Daniel Landin, DP. Editorial Cut+Run Ben Campbell, editor. Postproduction Absolute Post Sound Wave
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More