The average person’s attention span is just eight seconds. To promote the 2017 Kia Forte, agency David&Goliath plays on this insight by showing where the mind might wander (while driving) after eight seconds has elapsed.
In the :30 “Talent Show,” an aspiring singer daydreams that she is on stage performing in a competitive singing show. Kia Forte’s driver assist technologies bring her back to reality as the automatic braking system helps to avert a potential accident.
Phil Morrison and Joe Ventura of Epoch Films directed for agency David&Goliath.
Credits
Client Kia Agency David&Goliath Colin Jeffery, chief creative officer; Mike Geiger, chief digital officer; Seema Miller, chief strategy officer; Paul Albanese, director of broadcast production; Christopher Coleman, executive broadcast producer; Andrea Mariash, director of art production. Production Epoch Films Phil Morrison, director; Joe Ventura, director; Toby Irwin, DP; Melissa Culligan, exec producer; Megan Murphree, head of production; Pat Frazier, producer. Editorial Spinach Editorial Grant Surmi, editor (courtesy of Exile); Grant Hall, assistant editor (courtesy of Exile); Adam Bright, editor (Hispanic market); Carlos Crooks, assistant editor (Hispanic market); Jonathan Carpio, Patricia Gushikuma, producers. VFX Eight VFX Shira Boardman, exec producer; Juliet Tierney, head of production; Philip Ineno, VFX supervisor; Colleen Brattesani, Anthony Petitti, Flame artists; Yann Mallard, art director; Marianne Magne, Nuke artist; Fred Hopp, CG supervisor; Jaguar Lee, matte painter; Lynn Luckoff, VFX producer; Evan Kantor, VFX coordinator; Philippe Chotard, system engineer. Licensed Music Tori Kelly “Hollow” (general market); Fifth Harmony “Sin Tu Amor” (Hispanic market). Sound Design stimmung Gus Koven, sound designer, Ceinwyn Clark, exec producer. Audio Post 740 Sound Larry Winer, sound engineer.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
