This spot tells the story of two hotel parking valets, one male, one female, vying for the chance to get behind the wheel of an Audi RS 7–except that’s not evident at the outset because the action plays out entirely in reverse.
Titled “Duel,” the :60 makes its on-air debut tonight during the Trump/Clinton Presidential debate. Audi will run “Duel” during all three Presidential Debates on 9/26, 10/9 and 10/19 on all major channels that will be broadcasting the moderated encounters pitting Clinton against Trump. Earmarkings of the Presidential debate, political campaign trappings and references are sprinkled throughout the commercial.
Ringan Ledwidge of Rattling Stick directed “Duel” for agency Venables Bell & Partners.
Credits
Client Audi of America Agency Venables Bell & Partners Will McGinness, partner/executive creative director; Paul Venables, founder, chairman; Justin Moore, Erich Pfeifer, creative directors; Matt Keats, associate creative director/copywriter; Matt Miller, associate creative director/art director; Craig Allen, director of integrated production; Matt Flaker, sr. producer; Gabby Gardner, producer. Production Company Rattling Stick Ringan Ledwidge, director; Greig Fraser, DP; Richard McIntosh, head of production; Joe Biggins, Jeff Shupe, exec producers; Greg Haggart, line producer; Robert Alonzo, stunt coordinator; K.K. Barrett, production designer. Editorial Work Editorial Rich Orrick, editor; Mike Horan, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. Music Woodwork Music Philip Kay, composer; Andy Oskwarek, music coordinator. Sound Design/Final Mix The Sound Lab at Technicolor Debbie Gonzalez, exec producer; Scott Gershin, lead sound designer/mix engineer; Johannes Hammers, sound designer. VFX The Mill Phil Crowe, executive creative director; John Shirley, VFX supervisor; Ed Boldero, David Lawson, CG lead; Anastasia von Rahl, VFX sr. producer; Karina Slater, VFX associate producer; Greg Reese, colorist. (Toolbox: Flame, Flare, Maya, Houdini, Nuke, Photoshop, ptgui, pfTrack, Mari)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
