This spot tells the story of two hotel parking valets, one male, one female, vying for the chance to get behind the wheel of an Audi RS 7–except that’s not evident at the outset because the action plays out entirely in reverse.
Titled “Duel,” the :60 makes its on-air debut tonight during the Trump/Clinton Presidential debate. Audi will run “Duel” during all three Presidential Debates on 9/26, 10/9 and 10/19 on all major channels that will be broadcasting the moderated encounters pitting Clinton against Trump. Earmarkings of the Presidential debate, political campaign trappings and references are sprinkled throughout the commercial.
Ringan Ledwidge of Rattling Stick directed “Duel” for agency Venables Bell & Partners.
CreditsClient Audi of America Agency Venables Bell & Partners Will McGinness, partner/executive creative director; Paul Venables, founder, chairman; Justin Moore, Erich Pfeifer, creative directors; Matt Keats, associate creative director/copywriter; Matt Miller, associate creative director/art director; Craig Allen, director of integrated production; Matt Flaker, sr. producer; Gabby Gardner, producer. Production Company Rattling Stick Ringan Ledwidge, director; Greig Fraser, DP; Richard McIntosh, head of production; Joe Biggins, Jeff Shupe, exec producers; Greg Haggart, line producer; Robert Alonzo, stunt coordinator; K.K. Barrett, production designer. Editorial Work Editorial Rich Orrick, editor; Mike Horan, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. Music Woodwork Music Philip Kay, composer; Andy Oskwarek, music coordinator. Sound Design/Final Mix The Sound Lab at Technicolor Debbie Gonzalez, exec producer; Scott Gershin, lead sound designer/mix engineer; Johannes Hammers, sound designer. VFX The Mill Phil Crowe, executive creative director; John Shirley, VFX supervisor; Ed Boldero, David Lawson, CG lead; Anastasia von Rahl, VFX sr. producer; Karina Slater, VFX associate producer; Greg Reese, colorist. (Toolbox: Flame, Flare, Maya, Houdini, Nuke, Photoshop, ptgui, pfTrack, Mari)
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More