Alan Alda, Patrick Dempsey, Lisa Edelstein, Donald Faison and Noah Wyle–who portrayed doctors in TV series–again don scrubs and white coats to promote the importance of getting annual health check-ups in this campaign for Cigna out of McCann New York.
Grant Heslov of Untitled Films directed this spot–titled "The TV Doctors of America"–which is part of a campaign that just launched across TV, digital and social.
Client Cigna Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan co-chief creative officers, NY; Larry Platt, executive creative director; Ferdinand Danielle, associate creative director/art director; Tom Weingard, associate creative director/copywriter; Daniel Aykurt, art director; Donnell Johnson, copywriter; Nathy Aviram, chief production officer; Amanda Revere, executive director; Eric Johnson, executive music producer; Dan Gross, music producer; Julianna Katrancha, group strategy director. Agency MRM/McCann Lisa Goldberg, sr. social media specialist; Randi Rosenfeld, director social media; Tammy Hwang, director of strategy; Astrid Andujar, Cheryl Thrower, Tatiana Girman, art directors; Carl Ceo, creative director; Katie Kirschner, animator; Rebecca Gardner, Ron Sullivan, associate creative directors; Debra Airey, director of broadcast production; Ken Hogan, director of graphic services; Mike Lapolice, associate digital production artist; Ken Hogan, director of graphic services; Janell McCanna, associate UX designer. Production Untitled Films Grant Heslov, director; Jim Evans, exec producer. Editorial Mackenzie Cutler Ryan Steele, editor; Pamela Petruski, assistant editor; Gina Pagano, exec producer. Color Company 3 Tim Masick, colorist. Graphics Schmigital Music JSM Audio Post Heard City Jodi Levine, Evan Mangiamele, engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
