This off-the-wall nearly four-minute perfume ad was written and directed by Spike Jonze of MJZ and stars actress Margaret Qualley (the star of HBO’s The Leftovers). Qualley lets loose all inhibitions, dancing, kicking, flailing about, even shooting laser beams out of her fingertips.
The short promotes a new perfume from France’s Kenzo brand.
Hoyte van Hoytema served as cinematographer with editing by Eric Zumbrunnen. Digital Domain handled VFX.
CreditsClient Kenzo Parfums Creative/Production MJZ Spike Jonze, writer/director; Humberto Leon, Carol Lim, exec producers; Natalie Farrey, Vincent Landay, producers; Amanda Adelson, co-producer. David Zander, president (MJZ); Eriks Krumins, exec producer for MJZ; Hoyte van Hoytema, DP; KK Barrett, production designer; Ryan Heffington, choreographer; Heidi Bivens, costume designer. Editorial Eric Zumbrunnen, editor. VFX Digital Domain, Venice, Calif. Tiffani Manabat, VP/EP/advertising & games; Janelle Croshaw, VFX supervisor; Alex Michael, Eric Kimelton, post producers; Adam Bennink, Lonnie Iannazzo, associate production managers; Jody Wilson, digital production manager; Joel Behrens, DFX supervisor; Brian Gazdik, CG supervisor; Christopher Doulgeris, Hidrun Haraldsdottir, Evan Langley, Jason Selfe, compositors; Rob Fitzsimmons, Benjamin Nowak, environments; Lee Carlton, David Liu, Kui Han Lee, Chris Nichols, digital artists; Victor Grant, FX artist; Adam Bacon, Peter Choi, Phylicia Feldman, Janet Freedland, roto artists; Jesse James Chisholm, Doron Kipper, on-set data integration; James Moorhead, integration artist; Thorsten Knatz, VFX editor. (Toolbox: Nuke, Houdini, Mantra, Track) Rebellion VFX, Venice, Calif. Jake Maymudes, owner/VFX supervisor; Francisco Ramos, VFX producer. Music Song: Mutant Brain (feat. Assassin) by Sam Spiegel X Ape Drums. Performer “Margaret” played by Margaret Qualley.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More