David Frankham of Smuggler directed two shorts in the newest phase of American Family Insurance’s “Insure Carefully, Dream Fearlessly” campaign, including this piece titled “School on Wheels.” The advertising features American Family Insurance’s brand ambassadors Derek Jeter, the great, now retired NY Yankees MLB All-Star shortstop, Golden State Warriors NBA All-Star Kevin Durant, and Houston Texans NFL All-Pro J.J. Watt.
The campaign is built around the theme that every dream deserves a champion. Jeter, Durant and Watt pay an unexpected visit and assistance to hardworking Americans whose dreams are to help others by giving back to their communities. School on Wheels offers educational assistance to children living on the streets. In the “School on Wheels” spot/short, Jeter, Durant and Watt surprise the regional director and work with kids on their math, reading and drawing.
The campaign also features “I Know Better” from Grammy- and Oscar-winning musician John Legend, the newest American Family brand ambassador.
Credits
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Eric Goldstein, sr. creative director; Becky Burkhard, sr. producer; Ali Gladstone, assistant producer; Rani Vaz, head of music production; John Melillo, music producer. Production Smuggler David Frankham, director; Brian Carmody, Patrick Milling Smith, exec producers/co-founders; Allison Kunzman, Carole Hughes, exec producers; Bernard Rahill, line producer; Ken Seng, DP. Editorial Crew Cuts Sherri Margulies, editor; Matt VanDaniker, assistant editor; Nancy Shames, exec producer; Michelle Bellaff, producer. Telecine Company 3 Tim Masick, colorist; Rochelle Brown, exec producer. Conform/Finish/VFX Suspect Suzanne Dyer, sr. Flame artist; Chelsea Galen, John Yu, Flame artists; Jae Park, assistant Flame artist; Hoon Chong, creative director; Minna Choung, art director/animator; Tsiliana Jolson, Alex Decaneas, producers; Robert Appelblatt, exec producer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers (arrangers); Leslie DiLullo. Audio Post Sonic Union Mike Marinelli, mixer; Patrick Sullivan, producer. Music/Song “I Know Better” John Stephens, Blake Mills, Will Oldham, composers/lyricists. Published by John Legend Publishing. John Legend, vocals; Larry Goldings, piano/Hammond organ; Blake Mills, guitar, bass, keys.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
