Created by BBDO New York, this :60 for Dove Chocolate entitled “Each and Every Day” follows one woman’s’ entire life in the context of 24 hours, from childhood through her twilight years, as she lives without inhibitions since she is able to wake up and do it all over again each morning. The spot features music by Edith Piaf, which serves as an anthem to live life to its fullest.
Vincent Haycock of Park Pictures directed the commercial.
Client Mars – Dove Chocolate Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Alessandro Fruscella, Giovanni Settlesoldi, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Jess Jacklin, producer. Music Licensing The Marketing Arm Brad Sheehan, music licensing. Song: “Non, Je Ne Regrette Rien” (Dumont/Vaucaire), Performed by Edith Piaf. Production Park Pictures Vincent Haycock, director; Jackie Kelman Bisbee, Dinah Rodriguez, exec producers; Alec Sash, producer; Martin Ruhe, DP. Widescope Productions Marcos de Fortuny, producer. Editorial Union Editorial Marco Perez, editor; Casey Swoyer, assistant editor; Lauren Hafner Addison, producer. Audio Post Sonic Union Steve Rosen, sound engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
