Continuing its campaign centered on how we are all irrationally tied to various objects and belongings we don’t need anymore–and demonstrating that mobile marketplace app letgo can help by easily posting an item for sale in seconds–CP+B Miami has rolled out three new commercials directed by Craig Gillespie of MJZ.
This package of letgo spots includes “Disco Ball” which introduces us to a young woman riding a scooter through heavy traffic who won’t get rid of her disco ball even though it blocks her line of sight to the point where she can barely see where she’s going. Riding with her is a passenger who deploys the letgo app leading to a buyer for the disco ball and marking a return to TV by the Village People.
CreditsClient letgo Agency CP+B Miami Gustavo Sarkis, executive creative director; Jeff Siegel, Alvaro Ramos, creative directors; Marshall Mann, Cristina Flores, content managers; Ian Kelly, sr. integrated producer; Jennifer Malki, jr. integrated producer. Production MJZ Craig Gillespie, director; Martha Davis, producer; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; CL Weaver, exec producer; Toby Louie, producer; Tara Wall, assistant editor; VFX/Finishing Eight VFX Shira Boardman, exec producer; Juliet Tierney, head of production, Jean-Marc Demmer, VFX supervisor; Evan Kantor, VFX coordinator; Philip Ineno, Andy Davis, Joe Chiao, Flame artists; Paul Heagney, Flame compositor. Postproduction Company 3 Siggy Ferstl, colorist; Matt Moran, producer. Sound Design/Mix Barking Owl, West Los Angeles, Calif. Michael Anastasi, sound design; KC Doissett, Ashley Benton, producers; Morgan Johnson, mixer. Music JSM Music, New York Joel Simon, creative director/composer; Dave Wolfert, composer; Jeff Fiorello, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More