The sports never end on Canal’s 15 sports channels–a message conveyed in this promo commercial through a soccer play-by-play broadcaster’s thrilling “Goal” declaration which too never ends. He continues screaming “GOOOOOOAAAALLLLL…” well after the game has ended–when he’s in the chair being worked on by a dentist, when going for a swim, at the grocery store, even when performing on stage at a karaoke bar.
Tim Bullock, who’s handled by Blink Productions in the UK, directed this spot titled “Commentator” which was produced by Paris house Insurrection for agency BETC Paris.
Credits
Client Canal Agency BETC, Paris Jean Christophe Royer, Eric Astorgue, creative directors; Steven Poindron, Victor Chevalier, creatives; Isabelle Menard, producer. Production Company Insurrection Tim Bullock, director; Charlotte Lepot, exec producer; Marc Gomez del moral, DP. Postproduction HOME DP Audio Schmooze
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
