Airing in markets where Fios is available, this spot shows what happens when a Fios tech support professional realizes that the customer he’s speaking to is none other than the tennis legend (and legendary curmudgeon) John McEnroe. Everything goes well until the tech support pro gets a little too comfortable.
David Gray of Station Film directed this :60 (with a :30 version) out of McCann New York
Client Fios by Verizon Agency McCann New York Chris Mitton, Caprice Yu, executive creative directors; Richard Cohen, sr. art director; Peter Sherer, sr. copywriter; Michele Ferone, SVP, director of Verizon production. Production Station Film David Gray, director; Stephen Orent, managing partner; Caroline Gibney, partner/exec producer; Michelle Towse, exec producer; Rachel Perkins, producer. Postproduction Friendshop! Bryan Wetzel, editor; Maggie Sloane, assistant editor; Melissa Mapes, exec producer; Garrett Crabb, producer. Graphics & Design Charlex Alex Jarman, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
