Production house m ss ng p eces conceived this pop up restaurant idea with Google, designed all branding components, and produced every aspect of the experience, telling the vibrant story of an experiential event in the #EveryoneSpeaksFood film. The experience entails bringing food from different global cultures to Small World (Google Translates’ free pop up restaurant in NY), for a single meal, illustrating that food is a universal language.
The experience brings dishes and more importantly people from different cultures together, forming a community united by food.
The project was headed by PARTY executive creative director Masa Kawamura, who had recently joined the m ss ng p eces roster. Executive producer Kate Oppenheim explained the impetus for the campaign, “Everyone Speaks Food is an idea that celebrates the connections that we build over a meal and the richness of food cultures around in the world. We were inspired by the way that Google Translate creates functional and personal connects between people everywhere.”
Credits
Client Google Michael Tabtabai, head of Google brand creative; Cameron Luby, head of cultural activations; Ben Quesnel, marketing manager, Google Brand; Jesse Friedman, marketing manager, Google Translate; Michelle Rosen Sapir, head of brand and reputation, events & experiences. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Ari Kuschnir, Brian Latt, exec producers/partners; PARTY: Masashi Kamamura, executive creative director; PARTY Jamie Carreiro, creative director; Dave Saltzman, head of production, partner; Brian Mitchell, project management director; David Trumpf, Kari Anderson, art directors; Sara’o Berry, Kathryn Berk, project management supervisors; Jonathan Figueroa, Zacchary Kislevitz, production management coordiators; Gideon Jacobs, Cassie Marketos, copywriters; Jordan Bruner, Costa Damaskos, Stephane Rodriguez, designers; Mike Prall, campaign video line producer; Jason Reif, campaign video production manager.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
