This animated spot from Passion Pictures–featuring animal-like creatures for which directors Kyra & Constantin are known–promotes Anchor spread and what it does for sandwiches, particularly when a sandwich is used as a bribe by a parent to get his kid out of an amusement game ball pit.
Per the concept from London ad agency Creature, in this commercial titled “Home Time,” the dad winds up getting caught in the ball pit while his youngster escapes to enjoy the sandwich.
Client Anchor Agency Creature London Kate Taylor, producer; Amy Connery, assistant producer; Lydia Raghaven, Tori Fannon, creatives; Ben Middleton, creative director. Production Passion Pictures, London Kyra & Constantin, directors and character design/previz; Ryan Goodwin-Smith, Debbie Crosscup, exec producers. Mike Turoff, head of production; Juliette Stern, producer; Chris Jestico, Jasmine Hall, CG coordinators; Jason Nicholas, head of CG; Neil Riley, VFX supervisor; Stuart Hall, CG supervisor and texturing/shading, lighting & rendering; Daniel Lambert, concept art; Brendan Houghton, Christina Conradi, storyboards; Tim King, Kingsley Bailey, editing; Chris Strong, Mattias Bjurstrom, Tom Bryant, modeling; Louise Chassain, texturing/shading; Femi Adegboye, texturing/shading, lighting & rendering; Matteo Nibbi, Giulia Dell’ Armi, Alice Jarre, rigging; Catherine Eldridge (supervisor), Boris Hiestand, Pascale Borie, Aldo Gagliardi, animation; Kwai Ip, Antonios Defteraios, Colin Perret, Gabriele Vernones, Junaid Syed, FX; David Watson, lighting & rendering; Matheus Lacava, compositing. CG Design Development Painting Practice Postproduction Rushes London Joe West, producer. Unit Post Ross Culligan, producer. Denny Cooper, colorist, Sound Design Factory, London
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
