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    Aardman’s Will Studd Directs Fruit Fight Between Toads For Vimto Soft Drinks

    By SHOOTUpdated:No Comments2759 Views

    This “#ToadOff” spot for Vimto Soft Drinks features the “Vimtoad” character, originally created back in 2014 by Bristol, UK-based Aardman Animations–only this time our hero is pitted against another toad in an epic fruit fight.

    Directed by Aardman’s Will Studd, this CG :30 shows the toads going at it in an action movie-style battle featuring a frantic exchange of two mixes of fruit representing the flavors in original Vimto and Vimto Remix. Set to the recently released grime soundtrack “Do you really want to do this” by Box Bottom (featuring Dubble A Stars and Nat Jay), the action commercial concludes with both toads taking a direct hit of fruit in their faces. Thus each toad tastes the other’s flavor.

    “I wanted to create a gritty, tangible feel to the action,” said Studd. “Hand held cameras, chase shots, camera shake are just a few of the techniques used to try and get a sense of being in the action. For pacing, I used a lot of time ramping, going from normal speed to slow motion. I wanted to break up the scenes and give the audience some breathing space but also included slow-motion to give people a chance to take in detail and action, especially the animated liquids, and fruit.”

    This “#Toadoff” spot was conceived by a creative team at Wilmslow, UK-based agency Driven.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Aardman Animations



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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