Karim Huu Do of Caviar Content directed this Summer Olympics in Rio anthem video for Gillette out of Grey New York. The three-minute “Pretty Isn’t Perfect” music video focuses on the rigorous, unrelenting work Olympic athletes–such as swimmer Ning Zetao from China, cyclist Andy Tennant from the UK and decathlete Ashton Eaton from the U.S.–put in every day.
An original track, written by Sia, called “Unstoppable,” is featured as well as an original rap from Pusha T of the duo, Clipse, and percussion from Brazil marching band, Olodum.
A :60 version will appear on NBC during the opening Olympic ceremonies on August 5.
Credits
Client Gillette Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leonard Savage, executive creative directors; Asan Aslam, Noah Will, sr. creative directors; Bennett McCarroll, EVP, director of broadcast; James McPherson, SVP, head of integrated production; Katy Hill, VP, producer; Zachary Pollakoff, music supervisor; Hank Romero, project director; Kelsey Longo, project manager. Production Caviar Content, Los Angeles Karim Huu Do, director; Daniel Bouquet, DP. Editorial Cut+Run Gary Knight, Stacy Peterson, editors. Postproduction The Mill NY Music “Unstoppable” written by Sia; an original rap from Pusha T of the duo Clipse; percussion from Brazil marching band Olodum; Ariel Rechtshaid, producer. Sound Design Q Department Audio Heard City Phil Loeb, sound engineer. Heavy Duty Projects Josh Kessler, exec producer. Principal talent, athletes Neymar Jr., Ashton Eaton, Ning Zetao, Andy Tennant
Media Type:Music Video
ScreenWork Categories:Music Video
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
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