Back in 2007, Santa Monica-based audio mix house Lime Studios partnered with the Global Water Trust to create LIME-AID, a Haiti relief nonprofit, which debuted with a charitable auction of postproduction services benefiting children in Haiti (SHOOT, 8/17/07). The auction was supported by numerous commercial production & postproduction houses. Today, Lime-aid is at it again, securing Haiti quake relief in the form of gathering and delivering critically needed goods to Port-au-Prince.
Lime-aid has set up a secure donations link on their website at http://www.lime-aid.tv/, plus drop off points for donated items at Lime Studios, Cut+Run, Orlee Klempner Casting, Luma Pictures, Optimus, Final Cut, GARTNER, Chrome, Spotwelders, Brickyard and several Los Angeles area schools.
Bruce Horwitz, Lime Studios partner and founder of LIME-AID, explained, “As important as donations of needed items listed on our site, donations of money are critical to insure safe passage of these items to where they are needed. Dovetail Furniture has secured a trucking company that will transport the container to Miami, where it will then be shipped to Port-au-Prince. Air Freight will be extremely expensive, as well as secure transport to the orphanages.”
Collections will be distributed to the ANA Children’s Center and Brebis de Saint Michelle Orphanage. They will also be made available to the communities that surround these facilities.
Items Sought for Lime-aid Quake Relief:
— 25 or 50 pound bag of rice
— Dry beans
— Milk powder
— Liquid formula
— Peanut butter (in plastic jars)
— Dried meat
— Spaghetti
— Cooking oil
— Bleach tablets
— Multivitamins
To see which spotmakers are donating their services, to donate and for more information, visit www.lime-aid.tv.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More