Bruno Aveillan of Quad Group directed this public service film for The Directorate of Security and Road Traffic (Securite Routiere), France’s road safety board created within the Ministry of the Interior.
Conceived by a creative team at Paris ad agency La Chose, the public service piece titled "The Sunshine Highway" ("l’Autoroute du soleil") shows the consequence of reckless driving and excessive vehicular speed. The short focuses on Henri who’s taking his family on a road trip. Set back by some unexpected delays, he decides to make up for lost time by speeding. Yet, after rounding a curve in the road, he rear-ends another car stuck in traffic. A voiceover tells us how his decision shatters lives–and not just those in the car but those of families, associates and friends.
CreditsClient Securite Routiere (France’s Road Safety Board) Agency La Chose, Paris Pascal Gregoire, creative director; Charles Flamand, concept and copywriter; Alexandre Fort, Guillaume Ganty, concept and art direction; Nicolas Buisset, TV production manager; Eric Tong Cuong, Celine Bonnefond, strategic planning. Production Quad Group, Paris Bruno Aveillan, director; Tatum Drouilhat, 1st assistant director; Martin Coulais, exec producer; Claudia Traeger, production director. Postproduction Fix Studio Nathalie Aveillan, postproduction manager. Audio THE Mirwais, composers.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More