Bruno Aveillan of Quad Group directed this public service film for The Directorate of Security and Road Traffic (Securite Routiere), France’s road safety board created within the Ministry of the Interior.
Conceived by a creative team at Paris ad agency La Chose, the public service piece titled "The Sunshine Highway" ("l’Autoroute du soleil") shows the consequence of reckless driving and excessive vehicular speed. The short focuses on Henri who’s taking his family on a road trip. Set back by some unexpected delays, he decides to make up for lost time by speeding. Yet, after rounding a curve in the road, he rear-ends another car stuck in traffic. A voiceover tells us how his decision shatters lives–and not just those in the car but those of families, associates and friends.
Credits
Client Securite Routiere (France’s Road Safety Board) Agency La Chose, Paris Pascal Gregoire, creative director; Charles Flamand, concept and copywriter; Alexandre Fort, Guillaume Ganty, concept and art direction; Nicolas Buisset, TV production manager; Eric Tong Cuong, Celine Bonnefond, strategic planning. Production Quad Group, Paris Bruno Aveillan, director; Tatum Drouilhat, 1st assistant director; Martin Coulais, exec producer; Claudia Traeger, production director. Postproduction Fix Studio Nathalie Aveillan, postproduction manager. Audio THE Mirwais, composers.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
