This film and interactive experience were directed by Ben Tricklebank of Tool of North America. Tool and interactive studio Active Theory produced for agency Droga5 New York. From the vineyards in Cognac, France, to the distillery and Cognac cellars, viewers are taken on a cinematic journey to experience the painstaking process of crafting Hennessy VSOP Privilège. The multidimensional campaign uses a combination of live-action footage and technology to visualize the juxtaposition of complexity versus mastery that is critical to the Hennessy V.S.O.P Privilège Cognac-making process.
Narrated by Leslie Odom, Jr., the campaign features 60, 30 and 15 second digital spots and an interactive digital experience, adding another chapter to the brand’s “Never stop. Never settle.” platform. Here’s the centerpiece :60 spot, “Harmony: Mastered From Chaos.”
Credits
Client Moet Hennessy USA Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, creative partner; Nick Klinkert, group creative director; Phil Hadad, copywriter; Marybeth Ledesma, art director; Rob Trostle, executive design director; Mark Yoon, associate design director; Sally-Ann Dale, chief creation officer; Niklas Lindstrom, head of interactive production; Jesse Brihn, Ruben Mercadal, executive broadcast producers; Justin Durazzo, executive interactive producer; Ian Graetzer, Morgan Mendel, interactive producers; Cliff Lewis, head of art production; Julia Menassa, executive art producer; Jonny Bauer, global chief strategy officer; Aaron Wiggan, georup strategy director; Elaine Purcell, Danielle Travers, strategy directors. Production Tool of North America Ben Tricklebank, director/interactive director; Justin Gurnari, DP; Oliver Fuselier, Dustin Callif, managing partners; Sarah DiLeo, exec producer; Kelly Christensen, line producer. Interactive Production Active Theory Andy Thelander, creative director; Michael Anthony, technical director; Nick Mountford, exec producer; Annie Chen, producer. Editorial Rock Paper Scissors Jamie Foord; Jay McConville, assistant editor; Eve Kornblum, exec producer; Justin Kumpata, head of production; Lisa Barnable, producer. Postproduction Blacksmith Tom Bussell, VFX supervisor/CG lead artist; Mike Dunkley, CG FX; Iwan Zwarts, Daniel Morris, 2d lead artists; Charlotte Arnold, exec producer; Bornyee Hwang, producer. Music/Sound Design Plan 8
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
