Our Top Spot this week takes the form of Chipotle’s latest animated short film, conceived by a creative ensemble at CAA–with Passion Pictures serving as the production/animation studio. Saschka Unseld directed the short, titled A Love Story, via Passion.
The short centers on a lass with a lemonade stand situated across the road from a lad with an orange juice stand who escalate their business competition–despite having feelings for each other–way beyond their original natural, fresh-squeezed offerings. Each business over time becomes a reservoir of processed fast food, with ever growing menus not even remotely related to their initial core fruit juice refreshments.
The processed machine-made food operations take on an all consuming life of their own, until the guy and gal break free and return to their natural wholesome food roots, coming together to provide healthy, nourishing fare at their own independent restaurant/store.
Credits
Client Chipotle Agency CAA Marketing Production/Animation Passion Pictures Saschka Unseld, director; Katy Wu, art director; Debbie Crosscup, Ryan Goodwin-Smith, executive producers; Sibylle Preuss, producer; Neil Riley, VFX supervisor; Christian Mills, CG supervisor; Wesley Coman, Chris Welsby, Aldo Gagliardi, Cath Brooks, Catherine Elvidge, Karin Matteson, Scott Bono, animation; Katy Wu, Amandine Pecharman, character & production design; Davide Saraceno, graphic designer; Ian Matthews, Katreena Erin Bowell, David Domingo Jimenez, Leigh Van Der Byl, Louise Chassain, Sara Diaz, Stuart Hall, Arkin Esfref, Alex Holman, David Watson, Camille Perrin, Patrick Kraft, Roxanne Maratinez, texture & shading; Morgan Evans, Matteo Nibbi, Giulia Dell’Armi, rigging; Jamie Franks, Colin Perrett, Kwai Keung Ip, Junaid Syed, Antonios Deftarios, Guillaume Zaouche, Gabriele Veronese, Matt Moyes, Robin Nordenstein, Alice Jarre, VFX; Christian Mills, Richard Moss, Stuart Hall, Adrian Russell, Patrick Kraftt, Alex Holman, Roxanne Martinez, David Watson, Nikolay Kulishev, Simon Maddocks, Francois Pons, light & render; Johnny Still, Andre Bittencourt, Raphael Theolade, Valeria Romano, Javier Cid, Alex Grey, compositing; Jay Boose, animation supervisor; Joost Zoetebier, Suzanne Forward, CG coordinators; Paige Sullivan, production assistant. Postproduction Technicolor Postworks NY Max Horton, colorist. Music Blake Mills, producer; Brittany Howard, Jim James, music performance.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
