This :60 brand film, “Seen It All,” shows the world as seen through the lenses of Randolph Engineering sunglasses–from driving along the road to jumping out of an airplane, among other stirring action scenarios.
Created by RKCR/Y&R, London, the spot was directed by WOLF CVB of UNIT9 Films.
Credits
Client Randolph Engineering Agency RKCR/Y&R, London Mark Roalfe, executive creative director; Tim Brookes, Paul Angus creative directors; Tim Brookes, Lee Aldridge, creative team; Kat Manning, producer. Production UNIT9 FILMS WOLF CVB, director; Harry Starkey-Midha, UK producer; Luca De Laurentiis, US producer; Joe Molina, associate producer; Jason Lehel, stunt coordinator. Editorial Burning Flag Alex Burt, Will Walsh, editors. Hogarth Nick Demeza, editors cutdowns. Postproduction MPC Leianna Campbell, post producer; Josh Eve, VFX DP; Fraser Cleland, Byron Woofinden, Timo Huber, Ruairi Twohig, VFX artists. Music The Phantoms Sound Design Chase Audio Guy Chase, sound designer.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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