Matt Aselton of Arts & Sciences directed this package of spots promoting Ticket Twosdays for AT&T. Per the Twosdays initiative, AT&T wireless customers on a monthly bill can buy one full price movie ticket and receive an additional free ticket for a Tuesday movie screening. The free tickets are available to qualifying customers, one per account, once a week during the length of the AT&T THANKS program—while supplies last. Participating theaters include AMC Theatres and Regal Entertainment Group, and tickets can be redeemed exclusively on MovieTickets.com.
Created by BBDO New York and Atlanta, the program kicks off with four new spots (two :30s and two :15s) that showcase customers enticing their friends (and even a college crush) with free movie tickets. In “Boyfriend” we find a college gent cleverly using the Ticket Twosdays incentive to invite a gal on a date. It turns out he’s obsessed with her as we learn that his phone password is the lass’ birthdate. Sadly, it also turns out that she already has a rather physically intimidating boyfriend who enters the picture and winds up taking the original guy’s phone–with the password–to get the extra free ticket to treat his main squeeze to the Tuesday night movies.
Credits
Client AT&T Agency BBDO New York & Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Kevin Mulroy, creative director/copywriter; Bianca Guimaraes, associate creative director/art director; David Rolfe, head of integrated production; Julie Collins, group executive producer; Whitney Collins, sr. content producer; Melissa Chester, executive music producer. Production Arts & Sciences Matt Aselton, director; Corey Walter, DP; Marc Marrie, exec producer; Mal Ward, managing director; Christa Skotland, head of production; Zoe Odlum, producer; Bailey Reeves, production supervisor. Editorial Arcade Edit Dave Anderson, Sean LaGrange, editors; Sila Soyer, exec producer; Elizabeth Parsons, assistant editor. Visual Effects Spontaneous Andy Milkis, VFX supervisor; Chris Decker, head of production; Bryce Edwards, exec producer. Audio Post Sonic Union Steve Rosen, audio engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
