Conceived by San Francisco agency Nice & Company, this 30-second spot “From Here To There To You” for Crystal Geyser Alpine Spring Water used four DJI Ronin drones to capture dramatic footage from the Mount Shasta and Mount Whitney springs, eventually sweeping down to a young woman enjoying a bottle of the refreshing H20 on the beach.
“We decided to focus on the unique differentiator that Crystal Geyser offers in that the water is truly bottled directly at the source. With so many water companies, you really don’t know what you’re getting, and we wanted to show the beauty of the majestic landscapes where Crystal Geyser water comes from,” said Nice & Company’s ECD Doug Finelli.
Brendan Williams directed and shot the commercial via production house A Common Thread.
Credits
Client Crystal Geyser Agency Nice and Company, San Francisco Doug Finelli, executive creative director; Val Beckwith, sr. art director; Troy Courtney, producer. Production A Common Thread Brendan Williams, director/DP; Jason Richardson, line producer. Postproduction Troy Courtney, offline editor, compositor; Brian Collins, compositor. Sound Design Ross Batten Audio Post John Chominsky, mixer. Color Apache
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
