Directed by Solomon Burbridge and Joshua Cox of Design Lab, this hybrid live action/CG commercial titled “Not Too Sweet” for Oreo Thins out of FCB Shanghai shows a stylish girl exploring a lightly surreal town where everything she comes across is sweet but not too sweet. Produced for the Chinese market, the spot focuses on modern art direction, color theory and editorial style. The tone throughout is sophisticated and whimsical, but with an edge.
“The environments and set pieces have a deliberate balance between realistic and graphic. This gives the commercial its unique look,” said Burbridge. Solomon Burbridge, Co-Director of Design Lab
“Color was also very important to us on this project. The warm pink tones of the first half of the spot are in direct contrast to the blues and greens of the second half which helps guide the story,” added Cox.
Credits
Client Oreo Thins Agency FCB Shanghai Production Tribe/Bent Design Lab Derrick Huang, exec producer; Paul Diener, producer. Production Design Lab Solomon Burbridge, Joshua Cox, directors/design; Stef Kofman, lead TD; Galen Beals, Josh Look, 3D animation; Sarah DeFlaminis, Patrick Coan, Joshua Cox, 3D lighting artists; Stef Kofman, Patrick Coan, VFX; Paul DeSilva, lead composite; Orland Nutt, composite.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
