World-class athletes remember how their love for their particular sport started when they were kids. This Gatorade spot shows how that childhood love continues to motivate them–specifically Usain Bolt, Serena Williams, Paul George and April Ross–in their adult careers.
Rick Famuyiwa of Superprime directed “Never Lose the Love” for TBWAChiatDay.
Client Gatorade Agency TBWAChiatDay Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, Gustavo Sarkis, creative directors; Doug Menezes, associate creative director; Brian O’Rourke, director of production; Guia Iacomin, executive producer; Stephanie Dziczek, sr. producer; Lucy Plunk, producer; Kathleen Ackel, associate producer. Production Superprime Rick Famuyiwa, director; Roger Zorovich, exec producer/head of production; Salli Zilles, producer; Sally Hanson, production supervisor; Rhonda Raulston, 1st AD; Enrique Chediak, DP. Editorial Rock Paper Scissors David Brodie, editor; Patrick Tuck, assistant editor; Dina Ciccotello, producer; Helena Lee, exec producer. VFX Eight VFX Shira Boardman, Baptiste Andrieux, exec producers; Juliet Tierney, head of production; JeanMarc Demmer, creative director; Philip Ineno, VFX supervisor/Flame lead; Fred Hopp, CG lead; Benjamin Dupin, CG artist; Evan Kantor, Ryan Dahlman, coordinators. Postproduction The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Sound Design/Audio Post 740 Sound Chris Pinkston, A. Josh Reinhardt, sound designers; Stephen Dickson, mixer; Scott Ganary, exec producer; Jeff Martin, sound design producer; Geena Richard, associate producer of mix. Music Song: “Young At Heart” performed by Jimmy Durante. Rhino Entertainment Group, master licensing. Carolyn Leigh, Johnnny Richards, composers. MPL Communications Inc,. publishing; MEGA Inc., music licensing; Danny Socolof, founder; Madeline Adami, VP of licensing.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
