Titled “Happy Father’s Day, Mr. Rayos,” this video introduces us to a long-distance dad working three jobs in the U.S. to support his nine children, eight of whom are still in the Philippines. He’s a widower who immigrated to the U.S. in order to give his family a better life, sending money back home to provide his children with an education, healthcare and other necessities.
This is the latest installment of the brand’s “Be Soft. Be Strong” campaign and mission to celebrate all types of families that have to be both soft and strong to handle life’s challenges.
Deutsch is the agency behind the campaign, with this Father’s Day installment directed by Eric Kaufman of Steelhead.
CreditsClient Georgia Pacific/Angel Soft Agency Deutsch Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer, North America; Jason Bagley, chief creative officer; Karen Costello, executive creative director; Melissa Langston-Wood, creative director; Ashley Milhollin, copywriter; Dan Rosenberg, art director; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Justin Polk, integrated producer; Dave Rocco, music creative director; Eryk Rich, music supervisor. Production Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Jim Brattin, associate producer; Chris Fox, line producer. Editorial Steelhead Ian Paxton, editor; Ted Markovic, exec producer; Jim Brattin, associate producer. Postproduction Company 3 Dave Hussey, sr. colorist; Liza Kerlin, sr. producer. Post/VFX Steelhead Ted Markovic, exec producer; Austin Meyers, director of visual effects; Dennis Kang, motion design director. Music Track: “Along The Coastline” Daniel Louis Rosen (ASCAP), composer; Score A Score, publisher, master. Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More