This spot titled “Get In The Game”–directed by Martin Krejci of Stink for Wieden+Kennedy Amsterdam–kicks off the next chapter of the “Passions” campaign for Booking.com.
The :60 captures the passion of those who travel to support and experience their favorite sport. With upcoming major sports events in France and Rio de Janeiro, this summer will see numerous fans and would-be athletes watching their heroes from afar. But with the right hotel room or accommodation, these sports enthusiasts can be in the thick of the soccer, surfing, cycling and running action, getting closer to their dreams than ever before. In this commercial we see various folks who have landed the right room and are living their sports dreams up close and personal–one who gets quite close as he finds himself in an elevator with legendary soccer star Thierry Henry who is Booking.com’s ambassador for the 2016 Summer of Sports.
This spot and the overall campaign rolled out today in the U.K., Brazil, Germany, France, Italy, Spain, Poland and Sweden. In the coming months, the work will debut in Australia and Canada.
Credits
Client Booking.com Agency Wieden+Kennedy Amsterdam Eric Quennoy, Mark Bernath, executive creative directors; Genevieve Hoey, Sean Condon, Joe Burrin, creative directors; Cal Al-Jorani, art director; Bern Hunter, copywriter; Joe Togneri, head of broadcast production; Heidi Baltzer, sr. broadcast producer; Soey Lim, assistant producer; Emma Wiseman, strategic planner; Greg White, digital strategist. Production Stink Martin Krejci, director; Florian Hoffmeister, DP; Charlotte Woodhead, producer; Blake Powell, exec producer. Editorial Marshall Street Editors, London Tim Thornton-Allen, editor; Stewart Adams, assistant editor; Katie Truelove, exec producer. Audio Post Grand Central Recording Studios, London Raj Sehgal, sound designer/mixer; George Castle, additional track lay. Music Gin Wigmore/”New Rush” Universal/BMG/Sugaroo Postproduction The Mill London Andrew Barnsley Wood, 2D lead artist; Brad Wood, Richie Whiles, 2D artists; Seamus O’Keane, colorist; Elena Pagliei, producer; Misha Stanford-Harris, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
