Sandwick Media’s Joanna Bailey, in conjunction with her UK production company Bare Films, has directed this charming spot for Amazon’s internal advertising team. The piece showcases how Amazon PrimeNow’s new two-hour delivery service helps kindle a friendship between two kids, one a little girl who just moved into the neighborhood.
Bailey said of the project, “It was the opportunity to explore lovely little expressions of hope and wariness and inhibition that really intrigued me with this spot–those gorgeous little looks and nervous glances shared between two rather guarded children. The big challenge any time you work with kids is getting a performance that feels genuine and not horribly over acted but also trying to hit something that is tender without feeling overly sentimental. We were all very conscious of that and I hope we’ve managed it.”
Credits
Client Amazon Michael Boychuk, executive creative director; Sean Ohlenkamp, creative director; David Connell, sr. producer; Brian Johnson, sr. campaign manager. Production Sandwick Media/Bare Films Joanna Bailey, director; Martin Hill, DP; Bill Sandwick, exec producer (Sandwick Media); Helen Hadfield, exec producer (Bare Films) Miranda Johnstone, producer. Editorial The Playroom Adam Spivey, editor. Postproduction The Mill Seamus O’Kane, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
