Vince Haycock of Park Pictures directed this public service short for the One Love Foundation aimed at raising awareness of the dangerous cycle of abusive relationships. Titled “Love Labyrinth,” this piece thrusts us into such a destructive relationship.
“Love Labyrinth” aims to start a conversation among teens and college students at campuses nationwide about what behavior is acceptable in a relationship and what is not.
Editor was David Brodie of Rock Paper Scissors.
Client One Love Foundation, www.joinonelove.org. Production Park Pictures Vince Haycock, director; Jackie Kelman Bisbee, Alex Fisch, exec producers; Anne Bobroff, head of production; Courtney Davies, line producer; Jeremy Hartman, production supervisor; Conor Bailey, assistant production supervisor; Stefan Medin, 1st AD; Rob Topp, 2nd AD; Katelin Arizmendi, DP; Brian Freesh, camera operator; Neil Chartier, 1st AC; Traci Chartier, 2nd AC; Julio Salcedo, loader; Byron Echeverria, VTR; Thomas Marvel, script supervisor. Evan Freeman, audio mixer; Aaron Acord, boom op; Mark Farney, gaffer; Wadsworth Peters, best boy; Chris Wieland, Han Whitesides, grips; Shane Valentino, production designer; Shaun Ross, assistant art director Lindsey Ferguson, set deorator; Lindsay Sushil, shopper; Aaron Higgins, prop master; Justin Walker, set dresser; Hailee Jacobs, art PA; Natasha Newman Thomas, costume designer; Monna Mainwaring, key makeup; Debra Davidson, makeup assistant; Melissa Downing, location manager. Editorial Rock Paper Scissors David Brodie, editor. Post Framestore Beau Leon, colorist. Music Ring the Alarm Performers Isaiah Adam, Alexis Hamer, Teodora Marcella, Juana Samayoa, Jameson Coles
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
