Peter Thwaites of The Corner Shop directed this aspirational TV commercial for the University of Phoenix that shows vignettes of hard-working people striving to better themselves, all tied together with an updated version of the classic “The Wizard of Oz” song “If I Only Had a Brain.”
Music/sound shop on the spot, titled “More Than Brains,” was We Are Walker. Conceived by agency 180LA, the piece was named Best in Show at the 2016 AMP Awards for Music and Sound.
Client University of Phoenix Agency 180LA William Gelner, chief creative officer; Eduardo Marques, Rafael Rizuto, executive creative directors; Wilson Mateos, creative director; Josh Hacohen, copywriter; Karine Grigorian, art director; Natasha Wellesley, head of integrated production; Calleen Colburn, executive producer; Dominique Anzano, sr. producer. Mike Harris, global chief strategy officer. Production The Corner Shop Peter Thwaites, director; Joost Van Gelder, DP; Anna Hashmi, exec producer; Suzie Tedesco, line producer. Editorial Cut+Run Steve Gandolfi, editor; Carr Schilling, exec producer; Luc Giddens, assistant editor; Remy Foxx, producer. VFX/Post The Mill Adam Scott, colorist. Online/VFX Jogger Dave Parker, Henry/Flame artist; Rich Rama, exec producer. Audio Post Lime Studios Rohan Young, mixer; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer. Music/Sound We Are Walker Sara Matarazzo, producer; Roarke, vocals and composer. Josh Hacohen, Roarke, lyrics. Song Title “More Than Brains”
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
