Part of Goodby Silverstein & Partners’ “There’s Never Been A Better Time” campaign for Cisco, this short shows how technology is keeping refugees in touch with their families, underscoring that rebuilding communication is essential after a disaster.
Titled “People in Crisis,” the film highlights the Cisco Tactical Operation team’s role in humanitarian crises and the vital role that mobile technology plays.
Client Cisco Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Will Elliot, Patrick Knowlton, creative directors; Felip Lima, associate creative director; Maggie Bradshaw, Jeff Limon, Fabio Benedetto, art directors; Jonathan Pelleg, Alex Maleski, Jacob Bass, copywriters; Jessica Pettigrew, executive digital artist; Tod Puckett, director of production; Hilary Coate, executive broadcast producer; Timothy Plain, Tess Kenner, John Riddle, broadcast producers; Danaa Zellers, executive interactive producer. Editorial/Post/VFX Imaginary Forces Michelle Dougherty, creative director; Danielle White, lead editor; Jess Ledoux, editor; Rod Basham, Flame artist; Dan Meeeehan, art director/animator; Timothy Williams, designer/lead animator; Carlos Enciso, Jay Kim, designer/animators; Gabriel Perez, animator; Mariah Hourihan, Wes Yang, Kris Fortin, designers; Robert Harrison, design/animation intern; Ben Apley, exec producer; Tina Starkweather, head of production; Fayna Sanchez, Will Arnold, producers; Rachel Cohn, Krista Templeton, coordinators; Kaitlyn Finn, PA. Footage Sourcing/Licensing Stalkr Aaron Priest, Ellen Callet, footage sourcing and licensing producers. Postproduction Apache Shane Reed, sr. colorist; LaRue Anderson, color correction exec producer. Music/Sound Yessian Chris Plansker, composer; Mike Baluha, sound designer; Andy Grush, music & sound design executive creative director; David Gold, music & sound design exec producer. Audio Post Rohan Young, mixer; Ben Tomastik, audio assistant; Susie Boyajan, audio exec producer.
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
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