Adam Berg of Smuggler directed this spot which takes us inside a mundane slice of life–a youngster aboard a bus–which turns into much more as we get a glimpse of the many dreams to which young people aspire. And a Samsung phone can help better envision those dreams, literally,
Ad was conceived by a creative team at Wieden+Kennedy.
Client Samsung Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Craig Allen, creative directors; Brandon Mugar, art director; Derek Szynal, copywriter; Erika Madison, executive producer; Kevin Diller, producer. Production Smuggler Adam Berg, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producer; Andrew Colon, head of production; John Bick, line producer; Joost Van Gelder, DP. Editorial Cosmo Street Paul Hardcastsle, editor; Yvette Sears, exec producer; Marie Mangahas, producer. VFX MPC Paul O’Shea, Zach Trucker, VFX supervisors; Mike Wigart, exec producer.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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