PUMA has taken athletic performance to a new level with the creation of BeatBot, a robotic training device that helps pace and push runners to achieve their best. After all, everyone goes faster when there’s something to beat. The world’s fastest man and PUMA athlete Usain Bolt is featured in this video created by J. Walter Thompson that showcases the new training technology
The self-driving device can be programmed with a time and distance that a runner wants to replicate. BeatBot uses infrared sensors to follow the lines of a track to drive around based on a runner’s customized training program. With a top speed of 44kmh, BeatBot can recreate Bolt’s record-shattering 100m dash, giving runners a chance to experience firsthand just how fast the world’s fastest man can go.
Credits
Client PUMA Agency J. Walter Thompson Florent Imbert, Emmanual Lalleve, executive creative directors; Karl Ackerman, creative director; Ben Morejon, sr. art director; Andrew Curtis, sr. copywriter; Brent Choi, Adam Kerj, chief creative officers, NY; Rik Mistry, planning director; Jennifer Usdan McBride, director of digital; Jason Curtis, executive producer; Chris Klein, sr. producer; Thomas Mishra, assistant producer; Kristin Robinson, project manager. Production Black Tape Media Danny Dwyer, DP. Rock Steady Films Chris Browne, DP. Design, Engineering, Product Management 10XBETA Marcel Botha, Berk Ilhan, Simon Ellison. Computer Vision 10XBETA Bruno Kruse, Carrie Kengle, Mike Manh PID and Control System Consulting IF Robots Jesse Gray, Matt Berlin Line-Following Sensor Array Moonmilk Ranjit Bhatnagar Honeybee Robotics Yoni Saltzman
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
