This anthem :60 centers on a child dreaming and believing that anything is possible, part of American Family Insurance’s “Insure carefully, dream fearlessly” campaign out of BBDO New York.
Directed by Adam Berg of Smuggler, “Free to Dream” introduces the notion that if you have someone in your life to protect what matters, to encourage you to pursue your dreams and to make you feel that everything is within reach, then imagine the dreams you could achieve.
CreditsClient American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Eric Goldstein, sr. creative director; Becky Burkhard, sr. producer; Mike Ritchie, assistant producer; Rani Vaz, music producer. Production Smuggler Adam Berg, director; Drew Santarsiero, Brian Carmody, exec producers; Karen O’Brien, line producer; Alwin Kuchler, DP. Editorial Cosmo Street Paul Hardcastle, editor; Nellie Phillips, assistant editor; Maura Woodward, exec producer; Anne Lai, producer. Postproduction MPC Mark Gethin, colorist; Meghan Lang, Rebecca Boorsma, telecine producers; Chris Moore, Michael Gregory, conform artists; Elexis Stearn, Brian Friel, producers. Graphic Design Suspect Rob Appelblatt, producer. VFX MPC Mike Wynd, Chris Moore, Ben Parsons, Michael Gregory, lead CG artists; Brian Friel, producer. Music Beacon Street Studios (re-arrangements) Andrew Feltenstein, composer; Leslie DiLullo, producer. Audio Post Heard City Phil Loeb, engineer; Talia Rodgers, producer. Voiceover Isaiah Johnson
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More