This anthem :60 centers on a child dreaming and believing that anything is possible, part of American Family Insurance’s “Insure carefully, dream fearlessly” campaign out of BBDO New York.
Directed by Adam Berg of Smuggler, “Free to Dream” introduces the notion that if you have someone in your life to protect what matters, to encourage you to pursue your dreams and to make you feel that everything is within reach, then imagine the dreams you could achieve.
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Eric Goldstein, sr. creative director; Becky Burkhard, sr. producer; Mike Ritchie, assistant producer; Rani Vaz, music producer. Production Smuggler Adam Berg, director; Drew Santarsiero, Brian Carmody, exec producers; Karen O’Brien, line producer; Alwin Kuchler, DP. Editorial Cosmo Street Paul Hardcastle, editor; Nellie Phillips, assistant editor; Maura Woodward, exec producer; Anne Lai, producer. Postproduction MPC Mark Gethin, colorist; Meghan Lang, Rebecca Boorsma, telecine producers; Chris Moore, Michael Gregory, conform artists; Elexis Stearn, Brian Friel, producers. Graphic Design Suspect Rob Appelblatt, producer. VFX MPC Mike Wynd, Chris Moore, Ben Parsons, Michael Gregory, lead CG artists; Brian Friel, producer. Music Beacon Street Studios (re-arrangements) Andrew Feltenstein, composer; Leslie DiLullo, producer. Audio Post Heard City Phil Loeb, engineer; Talia Rodgers, producer. Voiceover Isaiah Johnson
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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