Directing duo Terri Timely of Park Pictures takes an architectural look at the world of the vast IBM Cloud in this :60 titled “Designed for Data” out of Ogilvy NY. The spot utilizes Terri Timely’s signature clever visual composition to snapshot the limitless array of data that can be stored in the IBM Cloud. Within a continuous shot panning out, we see a sleek warehouse with a meticulously constructed lineup of vignettes building upon one another, magnifying the depth and variety of businesses’ usage of the cloud.
The IBM campaign also includes three Terri Timely-directed :30s that highlight real customers, including “Built for Transformation,” “Ready for New Business Models,” and “Spotlight on Dark Data.”
CreditsClient IBM Agency Ogilvy New York Steve Simpson, chief creative officer, North America; Jeff Curry, executive creative director, lead creative on IBM; Mark Koelfgen, executive creative director; Laurence Gega, Jason Slack, creative directors; Rebecca Patrick, creative manager; Steve Ford, executive producer. Production Park Pictures Terri Timely, director; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Bobroff, head of production; Michelle Currinder, producer. Editorial Friendshop! Ben Suenaga, editor; Melissa Mapes, editorial exec producer; Garrett Crabb, editorial producer. VFX Art Jail Steve Mottershead, VFX creative director/owner; John Skeffington, VFX head of production
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More