This Nike spot is a bon voyage to Kobe Bryant who plays his last NBA game tonight. Over a 20-year career, Bryant has been a champion and an antagonist, an idol and an antihero. He thrived in the midst of negativity, inviting fans and opponents to bring their worst and giving them exactly what they wanted in return—the Black Mamba.
This film directed by Mark Romanek of Anonymous Content for Wieden+Kennedy, Portland, Ore., shows Kobe conducting players and fans through a rendition of Otis Redding’s song, “I’ve Been Loving You Too Long (To Stop Now),” but with slightly different lyrics. Fans and opponents croon the words “I’ve been hating you too long to stop now” directly to Kobe. It’s a send-off that could only work for Kobe Bryant.
Music/sound house was Beacon Street Studios which also handled the audio post.
Titled “The Conductor,” the spot will air tonight (4/13) on ESPN during Bryant’s final game as the Los Angeles Lakers take on the Utah Jazz.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’ Rourke, creative directors; Josh Bogdan, Nathaniel Friedman, copywriters; Jacob Weinstein, art director; Matt Hunnicutt, Molly Tait Tanen, Mauricio Granado, producers. Production Anonymous Content Mark Romanek, director; Eric Stern, managing director; SueEllen Clair, exec producer; James Graves, line producer; Greig Fraser, DP. Editorial Exile Eric Zumbrunnen, editor; Brittany Carson, post producer; CL Weaver, post exec producer. VFX MPC LA Michael Gregory, VFX supervisor; Brian Williams, lead compositor; Lexi Stearn, exec producer; Brian Friel, VFX producer; Mark Gethin, colorist. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Rommel Molina, sound designer. Leslie DiLullo, producer. Song: “I’ve Been Hating You Too Long To Stop Now” Audio Post Beacon Street Studios Rommel Molina, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
