To illustrate the downsides of credit, Toronto ad agency Zulu Alpha Kilo and its production arm zulubot created Pets with Credit, a two-minute “dogumentary” that follows the life of Max, an eight-year old Australian Shepherd who struggled with the effects of credit card debt, amassed by incessant purchasing of doggie toys and other indulgences.
The short follows the life of Max throughout his journey into and out of debt. Through a tongue in cheek lens, the film explores the serious consequences of racking up debt, including depression, lethargy and even a decreased sex drive. It closes with the positive effects of being on a path to credit redemption. From a finance author to a psychologist through to a veterinarian, real experts were used in the film.
Directed by zulubot’s Sean Wainsteim, the film is part of an ongoing campaign encouraging Canadians to use their own money with Interac Debit, a Zulu Alpha Kilo client. The short is gaining exposure through digital and social channels. And movie-style posters for the “dogumentary” will run in Cineplex theatres across Canada.
Media Experts was the media partner agency. French creative for the Quebec marketplace was handled by TANK.
CreditsClient Interac Association Agency Zulu Alpha Kilo, Toronto Zak Mroueh, chief creative officer; Fiorella Martinez, art director; Jacob Pacey, writer; Tara Cochrane, Tara Handley, producer; Emma Brooks, strategic planner. Production zulubot Sean Wainsteim, director; Shaam Makan, exec producer; Marc Juliar, line producer; Jackson Parrell, DP. Editorial zulubot Jay Baker, editor. Postproduction Alter Ego Cem Ozkilicci, colorist. Compositing/Online Alter Ego (conform); zulubot (supers/logos) Audio Post/Music Eggplant Adam Dameline, audio director; Nicola Treadgold, producer; Lindsay Fry, production coordinator; Brad Tigwell, engineer. Casting Powerhouse Casting Andrew Hayes, Tristan Abraham, casting directors
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More