For client Booking.com, Wieden+Kennedy created this fictitious campaign based on the real wedding of comedian/actors Jordan Peele and Chelsea Peretti.
As related stories play out over the coming months, featuring a cast of the couple’s friends who will use Booking.com in the lead up to the event, viewers will get an entertaining peek behind the celebrity curtain and discover how Booking.com can help them find whatever type of accommodation they’re seeking.
This entertaining blurring of fact and fiction was designed to spark travel inspiration built around experiences related to Jordan and Chelsea’s wedding preparations.
Here is one of the broadcast spots–directed by Randy Krallman of Smuggler–kicking off the campaign with the happy couple planning their destination wedding. This commercial is aptly titled “Destination Wedding.”
Credits
Client Booking.com Agency Wieden+Kennedy, Portland, Ore. Micah Walker, creative director; Nick Morrissey, Mike Egan, copywriters; Jon Kubik, Meaghan Oikawa, art directors; Hayley Goggin Avila, producer; Nicole Kaptur, associate producer; Patrick Marzullo, Mike Davidson, interactive production directors; Blake Carrillo, interactive producer; Dana Beaty, Greg Jacobsen, Chris Barclay, studio design; Sally Garrido-Spencer, studio manager; Ademar Matinian, production services; Eugene Krasnopolsky, Nicole Brandell, strategic planning. Production Smuggler Randy Krallman, director; Patrick Milling Smith, Brian Carmody, Shannon Jones, Andrew Colon, exec producers; Ian Blaine, line producer; Darko Survac, DP; Jason Schuster, production designer. Editorial Cartel Andy McGraw, editor; Meagen Carroll, post producer; Lauren Bleiweiss, post exec producer. VFX Joint Brad Hayes, on-set supervision; Stephan Lectez, lead Flame; Leif Peterson, Noah Poole, 2D artists; Gail von Dedenroth, VFX producer; Alex Thiesen, VFX exec producer; Adam Sirkin, Alex Bernard, motion designers; Sarah Gamazo, motion producer. Audio Post Lime Studios Sam Casas, mixer
This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station--but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views--while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
