Jason Statham’s surreal world of play is front and center in this launch spot for LG Mobile’s “Life’s Good When You Play More” integrated campaign out of Energy BBDO.
Directed by Fredrik Bond of MJZ, the commercial, titled “World of Play,” has Statham portraying himself as well as a number of other characters ranging from a baby engrossed in an umbrella sword fight to a long haired Statham surfing on a herd of bulls. Throughout the story, the LG G5 is positioned as a catalyst for play, and the smartphone’s plug and play accessories keep the fun going in this overtly unexpected and fantastical world.
The film aims to appeal to “Life Explorer” Millennials who crave ways to break up the mundane, encouraging them to discover their own world of play through the new LG G5 and its suite of plug ‘n play Friends. The film will appear worldwide in key markets including North America, Latin America, Europe and East Asia.
CreditsClient LG Electronics Agency Energy BBDO Sam Bergen, executive creative director; Miller Jones, creative director/copywriter; Aaron Pendleton, creative director/art director; Rowley Samuel, director of integrated production; Matt Scoville, executive producer; Daniel Kuypers, director of music; David Murray, strategy director; Jake Setlak, planning director. Production MJZ Fredrik Bond, director; Crille Forsberg, DP; Kate Leahy, exec producer; Line Postmyr, line producer. Editorial Marshall Street Editors/Union Editorial Tim Thornton-Allan, editor; Matthew Pochettino, Drew Johnson, Zach Kashkett, assistant editors; Samantha Machado, producer, Union; Michael Raimondi, president/managing partner, Union. Postproduction The Mill Chicago Andrew Sommerville, exec producer; Erica Hilbert, producer; Jay Bandlish, shoot supervisor/2D lead/creative director; David Lawson, shoot supervisor; Sid Harrington-Odedra, shoot supervisor/3D lead; Adam Carroll, 3D lead. Matthew Osborne, colorist. Audio Production Another Country Tim Konn, exec producer; John Binder, Peter Erazmus, sound design. Music MAS-Music and Strategy Gabe McDonough, music producer; Busy Signal, artist. Track: “Everybody Move”
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More