After a group enjoys a meal at a restaurant, one guy says he’s picking up the check–except he’s an alligator with short reptilian arms that can’t quite reach the check, leaving it to another at the table to pay the bill.
Stiffing someone else is what the guy with alligator arms does–just like what GEICO does is save people money on insurance.
Wayne McClammy of Hungry Man directed this spot, titled “Check,” for The Martin Agency.
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Heather Tanton, sr. broadcast producer; Sara Montgomery, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjoura, Nancy Hacohen, exec producers; Dave Bernstein, producer; Shelly Silverman, production supervisor. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Angela Dorian, exec producer; Helena Lee, producer. Postproduction Moving Picture Company Ricky Gausis, colorist. Animation/VFX Moving Picture Company Elexis Stearn, exec producer; Juliet Tierney, sr. producer; Valentina Cokonis, production coordinator; Goutham Hampankatta, line producer; Mark Holden, Flame lead; Janice Tso, Jim Spratling, Nuke artists; Jason Schugardt, VFX supervisor/head of 3D; Tim Kafka, lead lighter; Jessica Groom, render/look development; Partha Modal, DMP; Nishanth Shrinivasa, 3D supervisor. Music/Sound Design Q Department Audio Post Rainmaker Studios Jeff McManus, engineer/mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
