Hotels.com’s offbeat spokesman Captain Obvious is running for the presidency of the United States–and in this spot he’s literally running behind a car filled with reporters who are conducting an on-the-road press conference.
This comedic “Q&A” commercial was directed by Ruben Fleischer via production house Caviar for agency CP+B.
Client Hotels.com Agency CP+B Ralph Watson, chief creative officer; Matt Talbot, VP/executive creative director; Harold Hones, executive technology director; Brian Friedrich, creative director; Jexy Holman, Nuno Teixeira, associate creative directors; Mai Hoang, sr. interactive developer; Dominic Scariano, designer; Jesse Jones, VP, group executive producer/interactive; Kate Hildebrant, integrated head of video; Sloan Schroeder, VP/executive producer; Dan Corken, sr. producer/interactive; Rachel Noonan, jr. producer, video; Addison Born, integrated producer, video; Morgan Burrows, jr. producer, interactive; David Irons, associate experience director; Brice Tomlinson, Kelly Boyer, content supervisors; Alyssa Fitterer, Ilyssa Schwartz, content managers. Production Caviar Ruben Fleischer, director; Ken Seng, DP; Jasper Thomlinson, Kim Dellara, exec producers. Editorial PLUS Productions, Santa Monica, Calif. Lawrence Young, Andrew Ratzlaff, editors; Bryce Harvey, assistant editor; Andrea Krichevsky, post exec producer; Lennon Barnica, post sr. producer. Postproduction Method Studios LA Cara Lehr, producer; Wensen Ho, Flame artist. Audio Post Lime Studios, Santa Monica Mark Meyuhas, Matt Miller, audio engineers; Susie Boyajan, audio producer. Telecine Company 3 Siggy Ferstl, colorist; Matt Moran, telecine producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
