Director Scott Weintrob of production house Wondros directed this Audi spot, “Elevation,” for the Dubai and Middle East markets for agency Tonic International, Dubai. Production company on the job was Filmmaster.
Designed to showcase the speed and precision of the Audi RS7, this spot uniquely pits the automobile on location on a challenging road in a race against a man traversing the same distance over elevators and stairs up the world’s tallest building, which is in Dubai.
CreditsClient Audi Agency Tonic International, Dubai Christiano Tonnarelli, executive creative director; Tony Ting, copywriter; Phil Thomas Ramage, art director; Renato Lamberti Sagliano, TV producer. Production Filmmaster/Wondros Scott Weintrob, director (Wondros); Fede Alfonzo, DP; Gwyn Sannnia, assistant director; Antonio Sabatella (Filmmaster), producer; Andrea Ciarla, exec producer (Filmmaster); Luca Fortunato Asquini, production manager (Filmmaster); Marianne Thomas, production coordinator (Filmmaster). Editorial The Whitehouse Brandon Porter, editor. Post Ntropic Marshall Plante, colorist. Audio Gramoscope Alex Puro
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More