Director Scott Weintrob of production house Wondros directed this Audi spot, “Elevation,” for the Dubai and Middle East markets for agency Tonic International, Dubai. Production company on the job was Filmmaster.
Designed to showcase the speed and precision of the Audi RS7, this spot uniquely pits the automobile on location on a challenging road in a race against a man traversing the same distance over elevators and stairs up the world’s tallest building, which is in Dubai.
Client Audi Agency Tonic International, Dubai Christiano Tonnarelli, executive creative director; Tony Ting, copywriter; Phil Thomas Ramage, art director; Renato Lamberti Sagliano, TV producer. Production Filmmaster/Wondros Scott Weintrob, director (Wondros); Fede Alfonzo, DP; Gwyn Sannnia, assistant director; Antonio Sabatella (Filmmaster), producer; Andrea Ciarla, exec producer (Filmmaster); Luca Fortunato Asquini, production manager (Filmmaster); Marianne Thomas, production coordinator (Filmmaster). Editorial The Whitehouse Brandon Porter, editor. Post Ntropic Marshall Plante, colorist. Audio Gramoscope Alex Puro
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
