This spot showing a fish gliding down a playground slide and across the floor epitomizes the essence of “smooth,” underscoring the smoothness of payment services for online storefronts provided by Swedish e-commerce company Klarna.
The Perlorian Brothers of MJZ directed “Fish” for agency DDB Stockholm.
Client Klarna Agency DDB Stockholm Tomas Granath, art director; Martinu Lundgren, copywriter; Mattias Bengtsson, producer. Production MJZ The Perlorian Brothers, directors; Helen Kenny, exec producer; Yann Gorriz, producer. CG/Post Glassworks Jane Bakx, exec producer; Christian Downes, producer; Rüdiger Kaltenhauser, CG, animation, styling and lighting; Dan Hope, CG modeling, animation and lighting; Martin Chatterjee, CG rigging; Roman Vrbovsky, CG modeling; Vaclav Cizkovsky, CG styling; Ally Burnett, compositing; Jonny Thorpe, color grading. Sound Design Redpipe Voiceover Michael Hayes, Soho Voices. Online DDB House Lukas Thuvesson. Music Deadmono.
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
Hurwitz is... Read More
