This spot showing a fish gliding down a playground slide and across the floor epitomizes the essence of “smooth,” underscoring the smoothness of payment services for online storefronts provided by Swedish e-commerce company Klarna.
The Perlorian Brothers of MJZ directed “Fish” for agency DDB Stockholm.
CreditsClient Klarna Agency DDB Stockholm Tomas Granath, art director; Martinu Lundgren, copywriter; Mattias Bengtsson, producer. Production MJZ The Perlorian Brothers, directors; Helen Kenny, exec producer; Yann Gorriz, producer. CG/Post Glassworks Jane Bakx, exec producer; Christian Downes, producer; Rüdiger Kaltenhauser, CG, animation, styling and lighting; Dan Hope, CG modeling, animation and lighting; Martin Chatterjee, CG rigging; Roman Vrbovsky, CG modeling; Vaclav Cizkovsky, CG styling; Ally Burnett, compositing; Jonny Thorpe, color grading. Sound Design Redpipe Voiceover Michael Hayes, Soho Voices. Online DDB House Lukas Thuvesson. Music Deadmono.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More