This spot for UNHCR (the UN Refugee Agency) takes us back to 1988 when a young father and his son in Czechoslovakia risk life and limb aboard a makeshift glider to fly to freedom in Western Europe.
A parting super reminds viewers in the Czech Republic that “we were the refugees once”–a message that carries relevance today given the refugee crisis which has gripped the world.
Martin Krejci directed this cinema ad produced by Stink London and Stilking Films Prague for agency Y&R Prague. This spot just began running in Cine Star Cinemas chain across the Czech Republic. Other theaters have already been showing the piece throughout the country. Titled “Refugee,” the public service ad will also be screened at the One World festival in Prague, and aired in 32 other cities across the Czech Republic.
CreditsClient UNHCR (The UN Refugee Agency) Agency Y&R Prague Tereza Sverakova, executive creative director; Dora Pruzincova, creative director/copy; Evridiki Kemanes, art director; Tom Tomasek, Jan Seidl, production. Production Stink London/Stilking Films Prague Martin Krejci, director; Jan Velicky, DP; Daniel Bergmann, exec producer; Andrea Chadimova, producer. Editorial Robota Filip Malasek, editor. Sound Design Barrandov Sound Ivo Heger, sound designer. Music Michal Pelant, composer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More