This head-to-head game show scenario pits two teams of contestants against each other; the one with the edge being the group with a realtor, underscoring the competitive advantage such a professional can bring to the home buying process.
In this National Association of Realtors’ spot titled “Home Inspection,” we see both teams confront a giant termite. But the team with the realtor prevails as the real estate pro thrashes the termite into submission.
Mike Maguire of MJZ directed for agency Arnold Worldwide.
Credits
Client National Association of Realtors Agency Arnold Worldwide, Jim Elliott, global chief creative officer; Sean McBride, EVP, executive creative director; Nate Donabed, VP, creative director (art); Josh Kahn, VP, creative director (copy); Ashley Herrin, art director; Nate Hafer, sr. copywriter; Liz Breen, copywriter; Jamie Malnati, jr. art director; Miki Turner, jr. copywriter; William Near, SVP, executive producer; Jake Williams, assistant broadcast producer; Brian Banineau, EVP, social & content systems; Lydia Leavitt, director, social & content systems; Christin Barth, manager, social & content systems; Alex Flores, associate, social & content systems. Production MjZ Mike Maguire, director; Kate Leahy, exec producer; Caleb Omens, line producer; Igor Jaude Lillo, cinematographer. Editorial Cosmo Street Lawrence Young, editor/sound designer; Mike Secher, sound designer. Post Company 3 Music Josh Kahn VFX Switch VFX
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
