Since E*Trade is about seizing opportunity, spokesman Kevin Spacey says he’s going off script in this spot and proceeds to seize varied artistic opportunities by portraying different characters–replete with distinctive accents and dialects–in rapid fire succession.
Steve Miller of @radical.media directed the ad, entitled “Accents,” for agency R/GA, New York.
Client E*Trade Agency R/GA, NY Nick Law, global chief creative officer; Taras Wayner, SVP, executive creative director; Michael Lowenstern, VP, digital advertising; Lee Margolis, creative director; Steve Giraldi, Peter Unger, associate creative directors; Kat Friis, group director, film production; Brian Schierman, sr. producer. Production @radical.media Steve Miller, director; Frank Scherma, Gregg Carlesimo exec producers; Frank Dituri, head of production; Matt O’Shea, line producer; Igor Martinovic, DP. Editorial Cutting Room, NY Merritt Duff, editor; Megan Katuran, assistant editor; Melissa Lubin, exec producer. Music JSM, NY Joel Simon, chief creative officer/composer; Neil Jason, composer; Nathan Kil, composer/sound design; Jeff Fiorello, exec producer. Telecine Company 3, NY Tim Masick, colorist. Postproduction Light of Day, NY Colin Stackpole, exec producer; Pete DeAndrea, Flame artist. Audio Sonic Union, NY Michael Marinelli, audio engineer; Justine Cortale, sr. producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
